Today, Turkey Day, is also the start of Turkey Season when it comes to selling a home. That is, from a seller’s perspective, the going gets tough from here on out.
People are out Christmas shopping. They’re thinking about their holiday parties. They are planning winter vacations to small Caribbean nations. In parts of the country, they are deterred from leaving the warmth and comfort of their own homes due to howling winds and cruelly low temperatures.
They are definitely not thinking of attending your open house.
So how can a seller successfully attract more potential buyers in this holiday season?
- Use the holiday as your opportunity to stage the heck out of your home. Holiday decorations, wreaths, holly and mistletoe can make your home seem cozy and inviting.
- Don’t overdo it or get tacky. Plastic trees, Christmas cards everywhere, and too much tinsel and Santa figurines can make your home seem cluttered and smaller than it is. Opt for a more streamlined look — perhaps a tree in one color theme, along with classic wreaths and red bows.
- Make sure your home is in top shape, inside and out. In the spring months, you can make even a shabby home feel nicer by planting flowers and keeping the lawn mowed. Winter is much less forgiving. Make sure your home sparkles both inside and out by doing high-impact, low-cost maintenance. Repaint. Shampoo carpets. Upgrade lighting fixtures. And be sure to keep the front walk shoveled.
- Pay special attention to your windows. Potential buyers will notice if wind is whistling through the window panes. Make sure your windows are well-sealed and consider replacing windows that really need it. Wash all windows as dirty windows are especially noticeable this time of year.
- Don’t forget about your yard. True, there’s no lawn to mow, but there are branches to trim, leaves to rake and snovel to show.
- Keep your house warm for a showing. A cold home will immediately raise a buyer’s suspicions that a heating system may not be working well, or will be costly to run.
- Offer incentives. If there’s anything you can offer to make your home more appealing — to pay closing costs, a decorating allowance, etc. — consider offering it to catch buyers’ interest.
- Be aggressive in pricing. Buyers expect deals this time of year, and a property that appears to be a good deal will attract notice, no matter what the season. Now is not the time to “test” the market with a high price just to see if someone nibbles.


I’ve been reading about some of the newer buyer-oriented websites aiming to undercut the big boys of 





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